Effects of Knowledge Factors on Marketing Educational Services at Al-Mustansiriyah University

Abstract

The objective of this study is to evaluate the influence of cognitive factors on the performance of marketing education services at the University of Al-Mustansiriyah through the use of analytical and descriptive methods. The statistical sample for the study is composed of all the major cadres employed at the university, which comprises a total of 135 individuals in various departments. The Cochrane formula estimates the statistical sample to be around 100 individuals who were selected at random. The data has been analyzed using specialized software for this purpose. The results of the study have revealed that marketing knowledge plays a major role in the actual performance of students at the university. Furthermore, it showed that invested knowledge, actual marketing knowledge, inside marketing skills, and outside marketing skills had a big impact on students' performance at the university.