التواصل الاجتماعي وعلاقته بتعزيز الثقافة التأمينية لدى الزبون

Abstract

This study aims to identify the relationship of social communication with enhancing the insurance culture of the customer, by applying it to a sample of the clients of the National General Insurance Company of Baghdad, the researcher used the descriptive approach, Where a sample of (50) individuals was selected from the clients of the company, and the questionnaire tool prepared for this purpose was applied to them, Which consisted of two axes, the first related to the insurance culture directed to the research sample, which included (12) paragraphs, While the second axis of the questionnaire included (8) paragraphs directed to the company's employees, about the company's use of social networking sites, The research concluded with a number of results, the most important of which is the existence of a significant correlation between the use of social networking sites and insurance culture.